On the education of packaging design in China

Talking about the education of packaging design in China

I. The current situation of packaging design art education

in order to meet the needs of packaging design art talents in the 21st century, countries around the world are carrying out reforms and explorations to varying degrees: the merger of disciplines is reduced to enhance the reform of its cross Curriculum system, the transformation of disciplines is increasingly obvious, a large number of compulsory courses are reduced, and students' elective courses in various majors and disciplines are increased

the training mode of packaging art design talents is restricted by social economy, politics and culture, and there are different talent training modes in different times. In the traditional packaging design teaching in the past, the situation that the specialty and specialty coverage are too narrow, the knowledge is aging, the teaching method is obsolete, and the goal is unrealistic will directly affect the packaging design curriculum system, teaching content and method, as well as the quality of teaching. Facts have proved that the quality and level of teaching depend on the system and teaching content of the courses learned, as well as the knowledge, quality and ability obtained from them. At present, the design education curriculum system of many colleges and universities in China is unclear, teachers have too much randomness in class, set courses according to people, blindly increase or decrease courses, teachers have too much randomness in scoring, teachers lack practical experience, knowledge is single, and the complementarity and mutual benefit of industry, University and research need to be combined and improved. The comprehensive quality of students is not comprehensive, which has a lot to do with the low cultural quality of students majoring in art and design. In the past, this "professional" talent training mode has played the most common and positive role in the primary stage of China's socialist economy and in the context of the urgent need for packaging design professionals in all walks of life. However, with the establishment of China's market economy and the rapid development of science and technology, the training mode of packaging art and design talents in the planned economy era has gradually revealed shortcomings. The trained students have too narrow knowledge, obvious defects in cultural quality, and poor adaptability and creativity. For the past education mode, we should reform the education mode of packaging design art on the basis of renewing educational ideas, accelerate the pace and strength of packaging design art education reform, and establish an innovative new mode of packaging design education

Second, the reform of the education mode of packaging design art in China in the 21st century

in the international packaging design in the 21st century, Jinan experimental machine has many kinds of fields. In order to occupy a place and have strong competitive strength, China must proceed from the national conditions, optimize the school running mode, overcome the tendency of blindly copying the school running mode, and cultivate a large number of packaging design talents with innovative consciousness and creative ability. Colleges and universities are the base for cultivating high-quality packaging talents, an important base for knowledge innovation and an important part of the national creation system

1. Strengthen the cultivation of the overall quality of packaging design talents in Colleges and universities, and serve the economic and social development.

to establish the education mode of innovative talents in packaging art design, we must adhere to the dialectical unity of knowledge, ability and quality. At present, the packaging design education in Colleges and universities in China does not pay enough attention to the knowledge of adjacent disciplines, ignoring moral education and the education of students' overall quality. We should vigorously strengthen the teaching work in this regard. Ability is formed by students after training and Practice on the basis of mastering certain professional knowledge and adjacent disciplines. Rich knowledge can promote the enhancement of ability, and strong ability can promote the acquisition of knowledge. Ability mainly includes the ability to acquire knowledge, the ability to apply knowledge and the ability to innovate, among which the cultivation of innovative ability is the weak link of colleges and universities at present. Quality means that people develop good personality through their own understanding and social practice on the basis of innate physiology and the influence of acquired environmental education. High quality can make knowledge and ability play a better role and promote the further expansion and enhancement of knowledge and ability. The purpose of packaging design art education is to adopt various ways to carry out effective moral education, overcome formalism, go deep into life and combine with the general public. Only in this way can we design packaging products that are really loved by the general public. Only by adhering to the dialectical unity of knowledge, ability and quality, paying attention to quality education and cultivating the innovative ability of packaging design talents, can we meet the needs of the 21st century for the overall quality of packaging design talents

2. Broaden the knowledge of packaging design

to establish the training mode of innovative talents in packaging art design, we must deepen teaching reform and broaden majors. In accordance with the needs of economic and social development in the 21st century, we should further broaden the scope of the packaging design profession, adjust and pay attention to the existing majors, and enhance the adaptability of the packaging design profession. The purpose of packaging art design education is not to cultivate designers, but to liberate their self-expression and visual concept of "novel creativity", help students who are about to become designers to discover and understand themselves, pay more attention to economic and public interests, let them study the knowledge of art and technology, behavior and social and natural sciences, and consider problems beyond the design scope of the design object, Make the intersection of various disciplines inclusive and comprehensive, and accommodate all kinds of positive factors for your own use. Ultimately, these professional knowledge and methods are of great benefit to the practical problems and solutions they face in the future

3. Reform the teaching content and curriculum system, highlight the cultivation of innovative ability and the development of students' personality

design the teaching plan according to the idea of broadening the foundation, weakening professional knowledge, strengthening quality education and the cultivation of innovative ability, change the long-term practice of paying attention to professional needs and emphasizing knowledge transfer, comprehensively consider adjusting students' knowledge, ability and quality structure, and change the past division of teaching content Each course overemphasizes its own systematicness and integrity, strengthens the intersection and integration of different vulnerable points produced by analyzable flashes among disciplines, and promotes the modernization of teaching content and teaching means. With the arrival of the 21st century, the concept of the field of packaging design continues to expand. The previous teaching of packaging design followed the mode of art teaching as the main body, which is no longer suitable for the requirements of cultivating cross century talents. We must speed up the reform of the packaging design teaching system and content, and establish a perfect system of design education with the characteristics of packaging specialty

the reform of the system and teaching content of packaging art design course is the core of packaging design education reform, and is the key to ensuring the teaching quality and cultivating talents to adapt to the changes in the new century. In the education of packaging art design, quality is life, and feature is advantage. The discipline of design is highly scientific, cultural and creative. Designers are carrying out a cultural activity, which is to promote design to the future and take it as their own responsibility to change the future world. Commodities are "rare things are expensive", and culture is famous for its characteristics. Without characteristics, we will lose the value of existence, and the education of packaging design art is no exception. At present, most design colleges in China are based on the teaching system of famous universities at home and abroad, lacking their own content and curriculum characteristics. Education without characteristics is a failed education, which has no vitality and lacks competitiveness. The education of packaging art design should also be based on the national conditions, give play to the advantages of the region, the school and the interdisciplinary to formulate the direction, set up the professional scale, strengthen exchanges, and learn from each other. We should really formulate the school running policy from the perspective of long-term development, develop our own characteristics, and cultivate compound talents who are suitable for the national conditions, specialize in many abilities, and pay attention to economic development and public interests

4. Reform of the content and method of packaging design art teaching

the reform of the content of packaging design art teaching mainly includes the following aspects. First, the proportion and connection between the main courses of packaging design and other professional knowledge courses. The basic course of design should get rid of the design education idea that focuses on art courses and takes handcraft painting as the guidance, and focus on the innovative packaging of products. Second, the proportion relationship between compulsory courses and elective courses of packaging design specialty. Strengthen the main courses with packaging characteristics, and increase the class hours of similar elective courses, such as printing courses and graphic information courses, so that students can specialize in one subject and be versatile. Third, the curriculum system of packaging design major should not only reflect the scientificity, comprehensiveness and progressiveness, but also fully consider the operability and the relationship between design teaching and scientific research. Fourth, we should actively implement heuristic and discussion teaching to stimulate students' ability to think independently and innovate. We should change the one-way teaching of knowledge by teachers, take the examination score as the only standard to measure educational achievements, and the overly rigid teaching system

5. Strengthen the macro management of packaging design education and reform the current enrollment system. At present, we should pay attention to the construction of key disciplines of packaging art design, support the transformation of design art disciplines, establish a macro and reasonable professional distribution, and control the opening of repeated majors. At present, the art enrollment method in China is difficult to test the overall quality and creativity of students. At present, many candidates do not apply for the examination until they have a good understanding of the design major, but transfer to design art because of their poor study of cultural courses. Therefore, although many students have a good foundation in art, their cultural quality is poor, and their ability to understand problems and innovate is insufficient. Engineering students have good grades in cultural courses, but lack innovative spirit and high artistic accomplishment. To some extent, the problems existing in design art education have a certain relationship with the enrollment system. Establishing a perfect enrollment examination method from skill selection to assessing overall quality, professional adaptability, creativity and problem-solving ability is one of the effective ways to cultivate innovative packaging design art talents

source: China Science and technology information